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Masterfully Engineered. Built-to-last.Injected Core Technology

Durability Meets FinesseWorms

Pop, dive, strideFrogs

Strike-ReadySunfish

While Supplies LastLast Cast

Best-Selling Saltwater Lures

FSDJ70SK204,FSDJ80SK204,FSDJ50SK204,FSDJ55SK204,FSDJ60SK204 - 10871

Flutter Sardine

MUS120MS716,MUS141MS716 - 11009

Mullet Swimbait

SST90S946,SST75S946 - 10887

Scaled Sardine Twitchbait

Premium Materials. Life-Like Patterns.BATTLE-TESTED